Should we build it?

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Melanie  •  28 Sept 2026   •    
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Many things can be automated and optimized with AI. BUT, just because we can build it, should we really?

On Saturday, 150 students came together for this semester’s Startup Campus bootcamp.
100 pitches.
As you can imagine, many proposed solutions that use AI.

One suggested that we replace the missing boss in a meeting with AI, to still be able to make decisions. Really?

Yes, we have the technologies to build solutions.
And yes, maybe there’s a market for solutions like these. And you can make money.

BUT are we really solving problems worth solving?
Which problems do we really wanna solve with our precious attention, time, and energy?

It’s not about making more processes even more efficient.
It’s not about automating even more, and having even fewer human interactions.

The problems I see that deserve our attention are HUMAN.
How does the use of AI impact our cognitive capabilities, our creativity skills, our ability to form and maintain meaningful relationships?

Studies already show that we’re less likely to ask humans for help, because it’s quicker to ask chatGPT. However, helping others is how we form meaningful relationships.

The biggest epidemic that we’re facing today is loneliness and (emotional) isolation.

Studies show that lonely people are less happy, less healthy, and consequently, die earlier. So we can say, lonely people contribute less to our society (and economy).

Where are the solutions that tackle loneliness, that foster human intelligence?

I’m curious to hear about those.

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