One month without Twitter Blue
jasonleow • 27 Dec 2023 •
It’s been almost 1 month since I cancelled my Premium subscription on Twitter (aka Twitter Blue).
I planned to do a review after 1 month to see if there’s any difference in reach and engagement, if it will drop as I initially feared.
Here’s the numbers:
Tl;dr – No difference in reach.
In fact, I seem to be doing slightly better in reach and engagement!
How crazy is that?!
Right off the bat on 1 Dec, on Day 1 of no more blue check, I went viral with this meme tweet, with 224k impressions.
That’s promising.
Then about 2 weeks of normal reach, then another viral tweet about programming on 21 Dec with 301k impressions.
This usually never happens! A viral tweet every few months, yeah maybe. But 2-3 within 1 month, and on a supposedly quiet month when more people are off Twitter due to Christmas…? Never.
So there you have it.
So far, it was a darn right decision to cancel Twitter Blue.
Vindicated.
Comments
Yeah there’s something going on with your Twitter account - I can’t find it by searching for your handle. I had to type the handle into the URL bar to get to it
As far as I’m concerned, the algorithm is toast. I don’t even see my Be Wellthy posts on my personal account unless I deliberately search for them.